On November 18-20 will take place World of Food Beijing, powered by Anuga. We interviewed them to learn more about that show held alongside with three other events: China International Dairy Expo, Sweets & Snacks China and China International Catering Exposition.
What's up on the 2nd edition of World of Food Beijing?
As North China's only international food trade fair, the trade show is going to be attended by over 24,000 visitors poised to meet more than 600 exhibitors from a diverse array of products like imported food, dairy products, seafood, snacks and more!
As some of the novelties for this year's edition:
- World of Food Beijing - powered by Anuga will see a 34 percent jump in exhibiting space taken up by pavilion organizers, including the Argentine Beef Promotion Institute (IPCVA), the French Chamber of Commerce, the EU SME Center or the Benelux Chamber of Commerce among others.
- World of Food Beijing has also won the commitment of the Federal Ministry of Food and Agriculture of Germany (BMEL) to back the 2016 edition. This endorsement seeks to further promote German food exports to China, and a stronger German pavilion presence at the event next year.
- World of Food Beijing 2015 also boasts a comprehensive conference program, such as the China International Dairy Industry Conference and the China International Meat Conference hosted by CFNA. Building on the success of 2014.
- Adding to the event offerings is the China Cuisine Association's annual meeting of its members, which will see the gathering of representatives from 1,000 food and beverage establishments across China.
The most highly anticipated segment in any food event is undoubtedly the culinary competition. The main highlight this year will be the debut of the Chinese Cuisine World Championship at World of Food Beijing 2015. This authoritative competition is the only international level competition for Chinese cuisine certified by the World Association of Chefs' Societies in Mainland China.
What are the main benefits of an exhibit on World of Food Beijing?
Exhibitors can look forward to meeting with domestic importers, distributors, retailers and buyers from e-commerce platforms and the catering industry, in particular, those from the second and third-tier cities.
And on the same line, what benefits brings the show to the city of Beijing?
Data from CFNA revealed that China's total annual food imports in 2014 reached 51 billion US dollars, a growth of 5.1 percent from the previous year. Over the last decade, the country’s total average yearly food imports increased by an accelerated pace of more than 18.5 percent.
Product categories most well received by the China market were dairy products, edible oil, meat, fruits, seafood, wine as well as snacks and confectionery, accounting for 72 percent of the total import volume.
What is the visitor's profile?
Business-matching sessions will bring together overseas food manufacturers with sourcing teams from e-commerce platforms, and buyers from local retailers, supermarkets and the hospitality industry.
Can you give us some participation details from 2014 edition?
- 30,000 sqm of gross space (22,000 sqm show space + 8,000 sqm side programs)
- 542 exhibitors - 232 overseas exhibitors from 26 countries & regions
- 21,406 trade visitors - importers, retailers, e-commerce, catering...
- 40+ side programs - 21+ conferences, 14+ business matching programs, 10+ hours cooking competition
