WHITE is the international contemporary fashion showcase, but is also a cultural reference for a generation of designers, stylists and artists who consider the fair in via Tortona 27, 35 and 54 a valuable take-off field.
WHITE offers to buyers a unique brand-combination that aims at showcasing the best designs from international contemporary fashion. The careful selection relies on brands which are yet little known by the Italian fashion system, but are regarded worldwide as the most innovative voices amongst the emerging fashion labels.