VILDMARKSMÄSSAN: the trade show
On Explore, f.k.a. The Swedish Outdoor show, the journey is about discovery, regardless if it is a less spontaneous adventure or the great well-planned one. Here we focus on meeting with nature, meeting with other people, and meeting with oneself. There is always a goal when it comes to the outdoor life, whether it's discovering a new place, learning something new, or just enjoying. It will be a weekend filled with inspiration for a wonderful outdoor life, lots of new knowledge, exciting meetings with new people and well-known experts. It will be an experience filled with joy and happiness, we hope to see you there!