Milano will be hosting one of the most important summits about agrifood this 6th to 9th of May. Here some advance of what is coming to this 2019 edition.
What novelties have you prepared for this 2019 edition?
The growing appeal of TUTTOFOOD 2019 is also due to its new areas. TUTTOWINE is an original and innovative format that will present business opportunities, specifically in the wine sector, to a target audience of Italian and international professionals in a dedicated area organised in partnership with the UIV – Italian Wine Union. Digital transformation will also be under the spotlight thanks to TUTTODIGITAL. The event where start-ups will showcase innovative technologies in terms of e-commerce platforms, apps, and cutting-edge services.
New areas will also be dedicated to specific nutritional habits, such as TUTTOHALAL and TUTTOKOSHER, while Retail Plaza, the innovative retail arena, is re-proposed in a more articulated format, with workshops, conferences, in-store events, and round tables, to give a voice to the exhibition market alongside to Italian and international retailers, with data partner Nielsen and various mass retail partners, including Amazon, Carrefour, Gruppo Végé, Eataly, Easy Coop, Iper, Unes with Il Viaggiator Goloso and Metro.
The event presents a multifaceted programme with workshops at TuttoFood and special events. Which of the activities do you think are a must for the visitor or which of them do you highlight?
TUTTOFOOD is also the ideal place to compare experiences, analyse market trends and understand the evolution of consumption and buying patterns through the organization of targeted workshops, seminars, conferences, meetings and events.
As always, there will be a significant focus on training, information and professional growth, with themed Academies for various different sectors, including, Multi-Product, HoReCa, Meat & Cured Meat and Dairy. Moreover, TUTTOFOOD will be one of Milano Food City’s main partners in 2019; the week dedicated to top-notch food will take place simultaneously alongside the fair.
What are the advantages of exhibiting at TuttoFood?
Exhibiting at TUTTOFOOD allows companies to showcase their most innovative products in an environemt where they can confront with the excellences of one of the best food & wine traditins in the world, the Italian one.
Most of all TUTTOFOOD is an effective business platform that makes demand and supply meet in a very targeted way thanks to My Matching, Fiera Milano’s brand new matchmaking platform that puts in contact buyers and exhibiting companies allowing them to arrange their agendas long before the show. My Matching has been conceived to improve the connection between supply and demand developing real business opportunities.
Milan is a world-class recognized capital of lifestyle and food & wine and it is the perfect gateway not only to the Italian markets, but also to the European ones, besides being the ideal location to preview emerging trends.
In fact, exhibition space occupancy rates also confirm TUTTOFOOD’s international appeal. With all sectors featuring rates of 75 percent or above, TUTTOSWEET stands out at 100 percent along with TUTTOMEAT, TUTTODAIRY TUTTODRINK TUTTOGREEN TUTTOFROZEN at 90 percent, TUTTOMULTI with 85 percent and TUTTOSEAFOOD with 80 percent.
Can you give some tips for those exhibiting for the first time in Milano and specifically at TuttoFood?
TUTTOFOOD is the ideal place to grab the charm and market opportunities of Italy –its culinary traditions and its historical-artistic treasures make Italy one of the most fascinating places there is for surprising and unexpected discoveries. And Milan is the internationally recognized capital of Italian Style: fashion, design and, since the 2015 food-themed EXPO, gourmet cuisine as well. The flavour of made in Italy is here!!
Three international airports give a choice between intercontinental, international, domestic and low-cost flights. The metro and suburban rail connects the city centre and the main train station directly with the Exhibition Centre through a dedicated station, where long-distance and high-speed trains also call on the occasion of trade exhibitions. The Centre is also is easy to reach by car from some 4 motorways.Visitors from outside the European Union should check prior to planning their trip whether or not a visa is required to access the EU from their origin country. Money exchange counters are easily available throughout the city while the details to access the Exhbition Centre can be verified on our website.
As to business etiquette, the Italian business style is practical yet relaxed. A flexibility up to 15 minutes is considered acceptable for a business date, so don’t get mad if your counterpart doesn’t show up at the exact time –and it is quite common to close negotiations during a fine lunch or dinner.
Can anybody attend TuttoFood 2019? How to register?
Anyone can attend TUTTOFOOD as long as they are professionals in the agrifood industry or in the Food & Beverage sectors. Registering is easy, anything can be done online through a dedicated page on our website.
Special rates exist for those who buy their tickets or register online in advance, with discounts of up to 10 euros for the registration, which enables to pick and pay your ticket at the counter, and up to 40 percent for buying online.
What is the exhibitor profile?
TUTTOFOOD has put together a show that constitutes a unique opportunity to make contact with an array of highly qualified international exhibitors. Producing companies make a date at TUTTOFOOD to offer an up-to-date and complete view of products from every part of the world, giving visitors the opportunity to save time and money. A perfect mix of innovation, tradition and promotion of genuine local products will accompany visitors as they find out about food business trends.
What is the visitor profile?
The typical professional visitor of TUTTOFOOD is an Italian or international top buyers from Italian importers of foreign products or foreign importers of Italian products besides buyers for national and international large-scale retailers and buyers for national and international small and medium retail chains, including the best deli chains.
Ho.Re.Ca representatives are also well represented, together with buyers for catering chains, restaurant, hotel, bar, canteen and wine shop managers. National and international travel catering buyers, travel catering buyers, shopping centre buyers, specialty food shop buyers, distribution platform managers are present too.
Which are the 5 more relevant tradeshows in the sector?
TUTTOFOOD is among the largest agrifood exhibitions in Europe along with SIAL and ANUGA, but TUTTOFOOD is unique in that it combines the excellence of the Italian food & wine tradition, expressed by a myriad of small and medium-sized family owned and operated companies, with the a selection of the best international offer. It is the only industry show on the Italian trade show scene with a truly international feeling. It is an event that meets the needs of companies that look mainly to the Italian market as well as companies that are focusing on exporting.
Can you give us some participation results from the last edition? How many visitors attend? from how many different nationalities were present?
More than 80,000 visitors from 141 countries attended in 2017, 23% were from abroad.
Lastly, regarding the exhibitor, how many stand exhibitors participate in the last edition? In total how many different countries where participating?
Almost 2,900 exhibitors participated in 2017, of which 21% international from 40 countries, with a 10 percent increase in terms of internationality compared to the previous edition. The top 10 most represented countries were Spain, France, Germany, China, Greece, the Netherlands, Austria, Croatia, Slovenia and S Korea. As of today, approximately 2,000 exhibitors from over 40 countries all over the world have already registered for TUTTOFOOD 2019, including Austria, Belgium, Cyprus, Czech Republic, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, Indonesia, Ireland, South Korea, Lithuania, the Netherlands, Peru, Portugal, Romania, Slovakia, Spain, Sri Lanka, Switzerland, Taiwan, Turkey, the UK and the USA. The USA Pavilion, in particular, has received the official endorsement of the US Department of Agriculture. TUTTOFOOD thus becomes the first, and currently the only, USDA-certified agro-food event in Italy.
Furthermore, exhibitors from the following countries are in the process of being registered: Argentina, Brazil, Canada, China, Croatia, Ecuador, Japan, India, Kosovo, Morocco, Mexico, Poland, Russia, Slovenia, Tunisia and Vietnam. Fruit Innovation – the event taking part simultaneously and dedicated to fresh produce – will see the participation of exhibitors from Cameroon, Canada, China, France, Germany and Spain, in addition to Italy.
