Swedish Bicycle Show: the trade show
The Swedish Bicycle Show (Svenska Cykelmässan) is an annual event, first organized in Gothenburg 2017*. We continued to Stockholm 2018, returned to Gothenburg 2019, and is back in Stockholm March 2020, at the venue Stockholmsmassan.
The Show is organized by Swedish Cycling Association (Cykelbranschen) and Bra Mässor AB. Joint organizers are Svensk Cykling whose members are the entire swedish bicycling community.
About 100 exhibitors exhibits annually, representing approx. 150 different brands. Bikes of all models and purposes, accessories, outfits, biking tourism, clubs, bike races and events, security etc.
We put a lot of efforts and resources organizing an extensive open-stage programme, area for try-outs of the latest bike models, workshops and show area. This is all included in the entrance fee.
The total number of visitors in ranges between 8-10.000, depending on location.
Alongside, the organisation Sweden By Bike stages a seminar for destination developers throughout the country in order to improve and expand biking tourism in Sweden.
Are you interested to market your product/brand in Sweden; this is the place to be!