Stallex: the trade show
Organizing any event economically and socially will have short-term and long-term effects, but for Stallex event, which was organized for the first time in Iran, the expectations go beyond and the most significant achievement that could be expected from this event is familiarizing with new global achievements in the exhibition industry. This alone can minimize the distance of the exhibition industry with the global standards. The presence of foreign companies in the event of organizing educational B to B sessions, is for familiarity with the most up-to-date technology related to the field of exhibition, identifying the potential and weaknesses of the Iranian exhibition industry, and eventually creating opportunities for seminars and trades which are amongst the most important achievements of the Stallex event.
In this regard, by identifying the opportunities and threats of the guild, it is possible to create employment and fill the services of the exhibition that have not been seriously considered. A typical example of these weaknesses that arose in the first Stallex event was the lack of suppliers of equipment for exhibitions which are traditionally providing services while this furniture and accessories of the exhibition, in terms of performance, play an important role in organizing the event.