Second Home International March 2025

Jaarbeurs Utrecht ,
Utrecht (NL)

Second Home International: the trade show

During the Second Home International exhibition, hundreds of real estate agents and project developers offer second homes in more than 25 countries.

SHI is considered the biggest public event of Europe dedicated to second homes and with the most versatile offer.

Event profile Second Home International

Second Home International editions

Second Home International March 2025 From to Jaarbeurs Utrecht
Second Home International September 2023 From to Jaarbeurs Utrecht
Second Home International September 2022 From to Jaarbeurs Utrecht
Second Home International March 2022 From to Jaarbeurs Utrecht

Don't miss the largest variety of properties/projects at Second Home International, held on March in Utrecht!

Second Home International showcase a wide range of national and international second homes, an extensive offer from popular countries such as Spain, Italy or even France. We have been talking with the organisers about the next show held on March 2016 so if you are going to exhibit or just visiting the trade show we recommend you to read carefully all they have to say: the latest news, tips and reasons to visit Second home Expo!

Exhibit At Second Home International 2016

What are the novelties of the next edition?

  • We have just finalised our fall editions in Brussels, Utrecht & Munich. Of course, we are working on different new initiatives. If we look at the developments in the current second home market, we expect that the exhibition will be larger (in surface & visitors numbers) than last year! At the fall edition in Utrecht, we had 9 mobile holiday homes in the hall. These complete holiday homes were built inside the hall, so visitors could walk through and get the actual feeling! For the spring edition in 2016, we expect 10-holiday homes inside the hall! Visitors numbers= spring 2015: 5370 and fall 2015: 4563.
  • More seminars with specific legal and financial aspects of buying a Second Home
  • Visitors will be able to taste great wines at the Second Home wine bar. In the exclusive restaurant, we will offer nice dishes.
  • The larger variety of countries and type of properties/projects

3 reasons to visit Second Home International

Great atmosphere, a large variety of properties/projects and a good alternative for potential investors. Second Home International is the only exhibition that combines supply and demand together in the national and international real estate market, for investment or for recreational use.

Second Home International In Utrecht


What I have to know to exhibit in Utrecht (some specific rules in venues, taxes...)?

Exhibiting in Utrecht is really easy because of the reachability, it’s in the middle of The Netherlands. There’s a central station in front of the venue. No extra taxes!


Benefits to exhibit here?

Good buying power & high quality leads. Second Home International is the only exhibition in Belgium, Germany and The Netherlands that combines supply and demand together in the national and international real estate market, for investment or for recreational use. The exhibition is the contact moment for real estate agents and developers, specialized in the (inter)national property market and their buyers.

What benefits brings Second Home International to the city?

Many of our exhibitors stay in hotels in Utrecht and have dinner in the centre. So the show brings to the city an important amount of money.

What is the visitor's profile?

  • 75% of our visitors earn 2 times modal income or higher.
  • The average purchase price is € 267.000,-.
  • 38% of the visitors are planning to buy a property within a year.
  • Visiting the exhibition is the most important channel to orientate for potential buyers.
  • Yearly the show welcomes over 20.000 potential buyers.
  • Presenting properties from over 25 countries.
  • The target group is becoming younger, (45-65+)

Second Home International Utrecht Exhibition Area

Some participation results from the last edition

“For the last 10 years, Puurspanje attended more than 25 Second Home Exhibitions in the Netherlands and Belgium. Even in the digital era, the exhibitions are one of the main lead generators for our company. Not only potential buyers appreciate to have personal face-to-face contact on their home ground but also we, as a company, see it as an advantage to be able to have a personal contact with our customers. Great amounts of visitors are guaranteed by their marketing campaigns and the team makes sure that there is nothing to worry about during the three days that you are promoting your products”.