We have the pleasure to present an interview with Chiara Giorgi, brand director of Seatrade Cruise Global. This is an annual tradeshow and this year is taking place in Miami Beach Convention Center on April 8 to 11th.
The Seatrade Cruise Global Event presents a B-to-B Networking Platform. Can you talk about it in further detail?
Our event brings together the most prominent buyers and suppliers of the whole cruise industry. We’ve strategically created an agenda filled with networking opportunities, as well as a floor plan layout that lends itself to creating organic connections. Our networking events include receptions, sector specific happy hours and more. With dedicated neighborhoods for each sector of the industry, we are making it easier than ever for attendees to navigate the show floor and for like-minded buyers and sellers to foster relationships. Additionally, we are offering an enhanced mobile app which allows people to connect digitally both before the show begins and throughout the event itself.
What are the latest trends in the cruise line industry?
Some of the major trends affecting cruise lines today include sustainability, luxury and expedition cruising, as well as innovations in security. These are some of the underlying themes of our 2019 conference program. This year, we are hosting sessions including Sustainable Tourism – Leading the Way Forward and Entering a New Era of Luxury Cruising: Raising the Bar to Deliver Curated Experiences to name a few! We also have a full lineup of free sessions in both the Safety & Sustainability Theater and our Cruising Innovations Theater. You can view our full conference program, as well as the free sessions at our website.
What news have you prepared for the 2019 edition? What are the highlights?
Now more than ever, consumers are experiencing brands in a more experiential way. This year, we are excited to unveil new activations and experiences for our guests. This includes our new floorplan layout that enables guests to optimize their time on the show floor through sector-specific neighborhoods with focused networking events and educational theaters.
One of the new theaters this year is The Promenade, which will feature live demos to showcase the groundbreaking innovations in hotel operations and concessions. A revamped Safety & Sustainability Theater will be another central area for learning and feature the latest in cyber, port and tour security systems, biometrics, access control, monitoring and life-saving technologies.
Overall, our 2019 event will bring the industry’s latest trends and innovations to the forefront, catapulting the industry forward.
What are the advantages of exhibiting at Seatrade Cruise Global 2019?
Seatrade Cruise Global offers exhibitors the chance to be in front of the most influential players from across the cruise industry. However, the 2019 show floor is already sold out. If you’re interested in learning more about getting your company on the show floor, we do have some unique digital opportunities and experiential sponsorships that our sales team can offer more insight on.
Can you give us some tips to take the best out of visiting this event?
Plan ahead! Our website will be the best place to get the most up-to-date information including our full conference program, networking opportunities and special events such as our State of the Global Cruise Industry Keynote and the Professional Women in Cruise Brunch.
Schedule your meetings before hand, and don’t be shy to reach out to exhibitors. This year, our online directory will call out which of our exhibitors are brand new to the event, and our enhanced mobile app will allow you to create a customized schedule.
Lastly, have fun! Seatrade is an event that the industry looks forward to year after year. Meet new people, do business and enjoy yourself!
How to apply to exhibit or attend?
Seatrade Cruise Global 2019’s Early Bird pricing is available through 15 February 2019 so be sure to register early to get more savings!
Lastly, can you give us some participation results from the last edition?
Our 2018 event brought together 11,000 attendees, including representatives from more than 70 cruise lines and over 700 exhibitors.