All Russian Industrial Fair: the trade show
The Moscow International Industrial Fair "MIIF" is the joint project of State-Operated Joint Stock Company “All Russia Exhibition Centre” (VVC) and Exhibition Companies Group “BIZON” presenting an ideal conglomerate consisting of seven specialized exhibitions held in the common exhibition space. During four years of its existence the Fair has proved to be an ideal platform for display of the advanced trends and technologies for branches of industry and implementation of the up-to-date research results at the national market. Being based on the experience of the world largest Hannover Messe the MIIF concept presents adjusted combination of the seven specialized interconnected and interactive exhibitions logically working here hand in hand from the very beginning till the end. Such integrated event which has become the largest industrial fair in Russia gives a unique chance for successful marketing for both manufacturers/suppliers and customers, and also substantially bring down direct and indirect costs for exhibitors and visitors.