PROJECT SOLE is a show that is dedicated to men's contemporary footwear, and coincides with Men's Fashion Week. We recently spoke with the Senior Account Manager at PROJECT SOLE, and got the inside scoop on what to expect with this years upcoming show. The show takes place in New York in the United States, annually, and is one of the biggest shows in the industry. If you are in the men's fashion industry, this show is something you can not miss.
What are the novelties of the next edition?
- THE TENTS, which is the focused platform for the most elevated designer, luxury, and contemporary labels in the industry.
- The return of The Park Showroom and their extensive arsenal of contemporary fashion brands.
- PROJECT is re-launching workroom, which focuses on crafted, artisanal brands with a fresh new outlook on the fashion industry.
- The semiannual Blogger PROJECT curated by Marcus Troy is our content experience that bridges the gap between media experts & brands.
- PROJECT's continued partnership with Cadillac, including their lounge on the show floor,
What are 3 reasons why people should visit The PROJECT SOLE New York?
- It's the only show dedicated to men's contemporary footwear.
- Buyers can shop for both apparel and footwear in a single destination.
- It coincides with Men's Fashion Week.
What are the benefits of exhibiting at The PROJECT SOLE New York?
Brands can be seen by both footwear only and apparel buyers, who also purchase footwear.
Is your event invite only or is it open to the public?
It's free to attend for qualified retailers.
How many visitors are expected to attend this next edition?
3000 plus retailers, press & industry tastemakers are expected to attend this next edition.
How did you go about choosing the location of your event?
PROJECT is strategically co-located at the Jacob Javits Center, with a handful of men's fashion trade shows to provide an easier, more streamlined shopping experience for retailers all under one roof.
What specific rules will I have to know in order to exhibit at PROJECT SOLE New York?
-PROJECT New York provides an intimate buying experience for the contemporary menswear market. It is a juried event, showcasing the very best brands the men's market has to offer. With clean lines, a minimalist perspective and an ideology of letting product speak for itself, brands that showcase at PROJECT can expect to use the booth package provided to allow their product to shine.
What advertising methods do you use that you think people like and that helps lead to your success?
Partnerships and advertising with various media outlets, extensive email communication to retailers, strong social media following, and leveraging partnerships with our sponsors, etc.
Would you say you attract a specific audience to your show?
PROJECT is men's focused, and primarily attracts east coast retailers and press, with a growing presence in international attendance.
What are some of your most popular products?
PROJECT focuses on elevated collections in THE TENTS, carries a strong premium denim assortment, and PROJECT Sole houses the top contemporary men's footwear brands in the industry.
What are the names of some well known companies that are expected to attend?
Barney's, Bergdorf Goodman, Bloomingdales, Marios, Carson Street Menswear, Fred Segal, American Rag, Hudson Bay Company, Neiman Marcus, Nordstrom, Ron Herman, Saks Fifth Avenue & many more.
Now that you heard it here first, it's time to sign up for PROJECT SOLE. If you are involved in the Men's Fashion industry, you must attend this show! You will be able to talk to people who have been successful in the industry, and gain knowledge that will help you improve your business.