Poultry India: the trade show
It is a known fact that, an effective way to develop business is from trade shows and successful exhibition.
Numerous studies have confirmed that exhibitions are a unique marketing tool and an excellent medium for business communications. According to a recent research, 85% of business leaders make purchasing decisions of some kind during exhibitions and consider it a best place to get information about their field. Around 70% of exhibitors consider exhibitions to be the tool with the highest rate of return on investment. Exhibitions are unique in their ability to familiarise professionals with the full breadth of progress in a field so quickly, allow them to test new products personally and get experts’ advice.
Across the world poultry market, India ranks sixth (using FAOSTAT rankings). The domestic poultry industry is the fastest growing segment with a compound growth rate of 18%. Poultry meat being the most popular meat in India, it has been receiving significant boost through investments. Latest techniques of breeding, hatching, rearing and processing have transformed the poultry sector tremendously. Popularization of hybrid poultry breeds, thanks to efforts by both government and private sectors, has brought in more profits. Boiler meat production in India is estimated at about 4.8 million tonnes annually. India's poultry industry, which includes broilers and eggs, is worth $ 12.96 Billion annually .