Panorama Berlin June 2020

Leading fashion brands attend twice a year Panorama Berlin to show the latest trends and tendencies. Next week will take place the fall/winter edition and we have interviewed the organizers, so don't miss a detail about the novelties you will discover on the show floor.

What do you think that makes it different from other similar shows?

First of all Panorama Berlin is quite huge: 11 Halls and almost 50.000 square-metres surface area exhibitions space and shows a huge amount of market relevant collections and brands. Also, Panorama Berlin does not only showcase fashion but also Lifestyle products. Last but not least Panorama Berlin is a community, a place where the trade meets.

On this fall/winter edition, the show will expand its portfolio (lingerie, underwear...). What other novelties we will find in the next edition?

Plenty of new areas and segments, new lectures, etc.
For Fall/Winter 2017/2018 we present a whole new concept for shoes & accessories in halls 5 & 6, the men’s wear segment MA!N in hall 2 is topped off with its own lifestyle area where buyers find cool men compatible “stuff”. We extended our +Size segment HIPSTAR by another hall (7A) and gave NOVA CONCEPT (hall 9) a make-over.

Nova Concept now features cool denim & streetwear brands in combination with matching lifestyle articles.

What are the benefits the show brings to the city of Berlin?

The Berlin Fashion Week changed a lot in Berlin regarding fashion and the possibility to create fashion here in the German capital. Panorama Berlin is the biggest player in Berlin with most employees. Besides our own employees, we collaborate with a lot of Berlin-based tech start-ups, for example for our Panorama Digital project.

So, indeed the fashion trade show/the Berlin Fashion Week provides a lot of jobs – also regarding hotels, services such as taxis, etc. Socially it has brought fashion to the foreground here in Berlin.

Visitors and exhibitors from many nations attend Panorama Berlin. Can you give some tips for those attending for the first time?

At Panorama Berlin we do everything to make sure that our visitors have a great time. As Panorama Berlin is a community all our visitors – around 50.000 from 96 nations – get on well with each other and enjoy their time. 

What are the benefits of exhibiting at Panorama Berlin?

Exhibitors benefit from over 50.000 trade visitors, most buyers from 96 nations, which means that great exposure is guaranteed – their brands are noticed by the most important European buyers and ultimately our exhibitors sell – they generate business as well as media attention.

And what is the visitor’s profile? Can anybody attend the show?

Panorama Berlin is for trade visitors only, so not everyone can attend.

Lastly, can you give us some participation results from the last edition?

Last season Panorama Berlin presented over 800 collections to a crowd of more than 50.000 buyers from 96 nations.

Presenting a fashionable and suitable selection of women’s and men’s collections, shoes and accessories by market leading brands is Panorama Berlin. This is almost a brand new fashion trade fair show that has improved Berlin Fashion Week opportunities. Not only does it help select models in a more specific manner, it serves as a overview of the most important trends and tendencies of the coming season.

Teaming up the young and the experts, in other words, bringing together up-coming entrepreneurs and well-rounded professionals in the industry, you can expect only the best to happen at this show. From fashion shows, to design tables and even testing out material, here you can find exhibitors and buyers from around the world.

Vastly growing from one year to another, leaving a big a great impression on its clients and audience. Positive reviews and making space for bigger brands, Panorama Berlin is a wonderful addition. For three consecutive days, it will provide a platform where the buyers, dealers, trade visitors and media representatives can come from all over the world and meet at one place and share their various views with each other.

Welcoming more than 240,000 visitors in its short career is more than impressive. It is by far one of the biggest events related with the global fashion industries. Join in today with your stand or your ideas. It is an event not to be missed!

The coming season trends can be found at Panorama Berlin, with a contemporary and relevant selection of shoes and accessories for both women and men. Panorama Berlin CEO, Joerg Wichmann, has answered us some questions to learn more about the leading fashion trade show. So, either because you attend the fair, or just out of curiosity, do not miss our interview to find out all the details of the next edition.

Panorama Berlin is the European marketplace for the leading fashion brands but, what stands out Panorama Berlin above other similar shows in Europe?

Besides being one of the biggest and best-attended fashion trade shows in Europe, Panorama Berlin has a unique portfolio of exhibitors and widest range of fashion (segments) shown. Like the true meaning of the word panorama, Panorama Berlin offers a panoramic view on all relevant fashion segments from young woman’s wear to men’s wear, denim-wear, sportswear to +size collections, shoes and accessories, etc. as well as upcoming trends. Each of these segments is presented in its own hall. Furthermore, Panorama Berlin is the first fashion trade show to embrace lifestyle and non-textiles as ‘fashion’ – making the N°1 trade show for concept stores.

The Show takes place within the context of Berlin Fashion Week. What represents Berlin Fashion Week to the annual calendar of the industry?

Berlin Fashion Week is the label under which all trade fairs, presentations and catwalk shows are presented twice a year. Whereas other cities’ fashion weeks are more catwalk focussed, the strength of the Berlin Fashion Week is its trade shows. There is no other fashion week in the world where you can view so many collections and brands.

Can you advance us some highlights for Panorama Berlin Spring/Summer 2016?

For Spring/Summer, 2017 Panorama Berlin presents a whole range of novelties such as hall exclusively dedicated to men’s wear, our NOVA CONCEPT section will present a whole world of directional fashion combined with the latest gadgets and lifestyle products. Furthermore, there is a whole range of interesting and informative lectures, as well as catwalk presentations and much more.

Who can attend Panorama Berlin?

Panorama Berlin is for trade visitors only!

• buyers
• media-representatives
• fashion service providers
• stylists
• fashion-bloggers
• etc.

From Panorama Berlin you have created "Panorama Digital". Can you explain in a few words, some of the options the app offers?

The app offers the possibility to stroll along the fair virtually – to discover all the brand presentations, view all look-books, and much more. The feedback so far was enthusiastic as we are the first trade show to visualise our content 1:1 and make the fair available to buyers from all around the globe who do not come to Berlin yet.

Finally, can you tell us some participation results from the last edition?

Last season we had a good 800 exhibitors that presented their collections to around 50.000 visitors from 96 nations.