We have the pleasure to present an interview with Mr. Yakov Syromyatnikov, director of Event MosBuild. An annual tradeshow that takes place in Moscow on April 2 to 5th.
The fair presents a BtoB Networking Platform. Could you explain about it?
As one of the largest in the world, the Russian build and interiors market is full of opportunities for international manufacturers and suppliers of products and materials.
Following the recent financial crisis, new major investments and modernization programmes are on course to return the sector to grow.
Not only is there high demand for innovative materials, but the quality of foreign brands, particularly European, is highly valued and sought after in Russia.
The first stage is to start exporting the products to Russia to test the waters. Key to this is finding a trusted local distributor or dealer to handle the logistics. Meeting face-to-face is an important part of a business in Russia. It is the best way to forge strong relationships to help your business grow and mitigate any problems.
The best way to meet partners is at trade exhibitions, where all the products can be demonstrated, and the company can meet personally and directly the right target audience. People buy from people.
One of the most valuable ways to get a head start in entering the Russian build and interiors market is at MosBuild. Russia’s largest exhibition of building and finishing materials, it’s where the entire industry gathers each year to discover new products, make connections, and share industry insight.
MosBuild is a key tool in finding local distributors. With a visitor audience from 83 regions of Russia, it means you only have to be in one place to meet regional distributors.
It’s also the best place to present your products to a professional audience looking for new and innovative materials. Test demand and get honest feedback from over 65,000 professionals who really know the market.
What are the latest trends in the building and interiors exhibition Industry?
Of course, new trends in building and finishing materials are plentiful. To make sure of this, you need to visit MosBuild, where companies will present novelties of finishing materials, unique solutions in the field of energy saving, demonstrate intelligent solutions and the latest technical solutions in the field of window technologies and building materials, panoramic glazing technologies, concepts integrated into the “smart house” system and much more.
There is an unprecedented event that must be visited - SPACE 2.0, a large-scale project by MosBuild and industrial designer Vladimir Pirozhkov, will take place at MosBuild. On April 3, Vladimir will hold a public lecture on the topic of future space: what innovative materials and technologies will be in trend in the near future.
What news have you prepared for the 2019 edition? What are the highlights?
On MosBuild 2019, the CERAMICS sector is returned. Unitile, Italon, Nephrite Ceramics, Cersanit and a number of others have already confirmed their participation in it.
The window technology sector has not been with us since 2011, and we are very pleased that in the jubilee year 2019, when MosBuild turns 25, it returns to us. The largest domestic and foreign manufacturers and suppliers of windows and components - VEKA, REHAU, Deceuninck, ROTO, SIEGENIA, Exprof and a number of others - will present their stands at the exhibition.
For the first time at the exhibition in 2019, a unique MosBuild project - VR will be implemented. This is a virtual house where a visitor can feel like a real designer - wearing a VR helmet, a visitor gets into the design space where you can realize all your ideas and choose any interior style by changing the finishing materials, their colors and textures, choosing the best combinations and combinations. The project “virtual reality” was created by the project of a famous designer, MosBuild ambassador Diana Balashova, and the developer is the Skolkovo Foundation.
Famous Russian minimalist architect Boris Uborevich-Borovsky will present the project Perfect Home - a real house of 400 sq. M. at the exhibition site, where leading Russian designers and decorators will take part: Diana Balashova, Zhenya Zhdanova, and many others. Only the materials presented at the exhibition will be used in the house.
What are the advantages of exhibiting at MosBuild 2019?
Today MosBuild is the only exhibition of building and finishing materials in Russia and Eastern Europe, representing all sectors of the industry that must be visited. If you are not at MosBuild, you are not in the industry, not in the trend, not in the future, no matter how pathetic it may sound now.
Can you give us some tips to take the best out of visiting this event?
Come to MosBuild, study the catalog of exhibitors on the site, think over the route, make appointments, plan your visit - and the time at the exhibition will be useful and ensure the development of your business for many months to come.
How to apply to exhibit or attend?
For exhibiting please contact the exhibition team by filling in the form online, and you will be contacted very shortly.
For visiting the exhibition, you should also complete the form to register as a visitor to MosBuild 2019 at Crocus Expo, it will take not more than five minutes to complete. You'll need a promo-code - if you don't have one, a fee of 400 roubles (around 5 euros) is payable. Tickets can be obtained online or at the exhibition, or you can obtain the ticket online with a promo-code free of charge.
If you have attended the exhibition previously for business reasons, you will be emailed a promo-code. Promo-codes can also be obtained from exhibitors.
Lastly, can you give us some participation results from the last edition?
Last year, we had 1,200 participants, 65,000 unique visitors, about 350 delegates, and more than 150 Russian and foreign speakers of content programs. This year, as for participants, we are planning the figure of 1,500. We expect about 70 thousand visitors. The number of buyers has also increased, the number of visitors from the regions has increased by 13% this year than in the past.
The success of the exhibition in 2018 attracted a huge number of new exhibitors. In 2019 more participants will come, and professional activity will be higher. Designers will have a real opportunity to meet with suppliers, to study the features of materials. And suppliers will take on the educational function and tell you what to do with the materials so that they look effectively and serve for a long time.
MosBuild in 2019 will be held in the largest exhibition center in Eastern Europe "Crocus Expo" from 2 to 5 April. We are waiting for you at MosBuild!
