Don't miss the authentic lifestyle fashion show: London Edge, to take place on February 7-9 in London. You will have the chance to meet international buyers from a diverse and extensive selection of creative fashion collections. To give you more details we have interviewed the organisers so, if you are planning to visit, don't stop reading all the novelties you will find and some tips or benefits of participate on London Edge 2016!
What's new for the 2016 edition?
We’ll be presenting a new seminar programme at this edition of the show. Details will follow. Additionally, we have some amazing new exhibiting companies such as The Rogue & Wolf, Tallulah Threads, Zoe Vine, Erstwilder, Bepapaia, State of Wow,
Laveintinueve, Love UR Look & Angry Itch … etc etc
Can you give us at least 3 reasons to visit London Edge?
- Small to medium collections that are difficult to source anywhere else in the world. 2. Commercial collections with realistic minimums
- Quick response collections. 4) The only Lifestyle Fashion Exhibition housing the most innovative & creative collections in the world.
What I have to know to exhibit in London?
We like to make it as painless as possible to exhibit at LondonEdge. We support and ‘hand-hold’ our exhibiting companies through the process. Our prices are reasonable & we create stands to suit most budgets and requirements. In terms of what you need to know about exhibiting - it should be straightforward if you chose LondonEdge!
What are the benefits to exhibit here?
- You will meet targeted visitors.
- It attracts the highest overseas % of any other fashion trade exhibition in the UK. - We offer customer service second to none.
- It is traditionally an order-writing show.
- It is a superb networking opportunity.
- It offers a perfect balance of business & pleasure.
And in the same way, what benefits brings London Edge to the city?
The largest collection of lifestyle fashion businesses in the world.
Who visits the show?
Global independent lifestyle retailers + lifestyle e-tailers + small lifestyle multiples + some department stores + buying houses.
Some participation results from the last edition.
Voodoo Vixen & Jawbreaker Clothing: “There have been a lot of buyers – 70% have been our existing accounts and then around 30% new ones.We’ve filled up our order book too, which is great. Traditionally the show attracts European buyers but we’ve seen a few Americans as well."
Sourpuss Clothing: "Londonedge is a great show for us. It’s a great way for us to meet new business contacts from all over Europe as well as see our existing EU accounts.”
The Ragged Priest: “We are really excited about the direction that LondonEdge is pushing towards. It’s a brave new world out there and LondonEdge is targeting brands that have a strong social media message, as well as those who have a unique selling point. It’s a refreshing approach to a global trade show calendar that is becoming increasingly monotonous.”
Coral & Jade – Bettie Page by Coral & Jade, Esther Williams and Girlhowdy: “Our maiden voyage to LondonEdge has likely generated our company more new business than any of our prior trade show experiences. The LondonEdge team have been so helpful with any and all of our concerns or any requests we’ve had. We love the venue, location and all of our friendly neighbouring vendors. Already looking forward to the next show. Thanks for everything!”