In-Vitality: the trade show
Join us this November in Milan, the beating heart of Italian trade and world fashion, for the only European trade fair dedicated to beauty and wellness. This unique event brings together almost 300 companies from the cosmetics, personal care and nutraceutical sectors, showcasing the excellence of made in Italy.
Experience the best of both worlds with our ‘combo-event’, which highlights Italy's dominance in the global make-up industry - where 55% of the world's make-up is produced - as well as European champion in the supplement sector, with a 29% market share. Don't miss the opportunity to network with the best professionals in the industry and discover the future of beauty and wellness.