IMATS Los Angeles: the trade show
IMATS, the International Make-Up Artist Show, is arguably the world's largest gathering for make-up artists, enthusiasts of this art and make-up manufacturers and vendors.
Launched in 1997 by the publisher of the Make-Up Artist Magazine, IMATS provides make-up artists with a space where they can access a diverse range of products and education from industry leaders. The show also offers live demonstrations, new products launches and opportunities for socializing with other professionals.
This event is held six times annually: in London, New York, Los Angeles, Vancouver, Sydney and Toronto.