Brazil Travel Market (BTM): the trade show
The João Pessoa Tourism Festival is an event that brings together hotel groups, agencies, operators, consolidators, secretariats and tourism professionals, promoting the integration of the sector and offering new products to the market.
October 2014 Edition:
The 4th João Pessoa Tourism Festival is an event whose objective is to bring together hotel groups, agencies, operators, consolidators and tourism secretariats to promote the integration of the sector and offer new products to the market. In parallel, the 3rd João Pessoa Tourism Forum will feature debates, panels and presentations by the leaders of certain segments.