Expert 2024

São Paulo ,
Sao Paulo (BR)

Expert: the trade show

Expert brings together, in one place, investment advisors accredited to XP, business partners, distributors, renowned speakers and representatives of the main investment brands of the current scenario.

For three days, all participants temporarily move away from their routines and immerse themselves in dozens of lectures, workshops and attractions made especially for the investment industry. This year, with the aim of including the largest structure in its history, Expert will land at the gigantic Transamerica ExpoCenter, one of the largest convention centers in brazil.

Expert editions

Expert 2024 From to São Paulo
Expert 2023 From to Sao Paulo
Expert 2019 From to Centro de Convenções Santo Amaro
Expert 2018 From to Transamérica Expo Center

Expert XP, one of the world's largest investment events

Expert XP 2019 returns for another edition from 4th to 6th of July in Sao Paulo. 

What novelties have you prepared for this 2019 edition?

  • Expert XP will host more than 150 speakers divided into 3 different stages;
  • More than 40.000m² divided into thematic spaces, such as: “fixed income, equities, mutual and hedge funds and insurance”;
  • 150 sponsors;
  • VIP lounge with an exclusive experience for a selected audience;
  • 3 top-rated restaurants signed by chef Alex Atala builded only for the event;

The event presents a multifaceted programme with workshops at expert and special events. Which of the activities do you think are a must for the visitor or which of them do you highlight?

Expert sessions – Where the keynote speakers face a more than 10.000 audience at the same time. We can highlight the following: Sergio Moro, Minister of Justice, Ben Bernanke, FED former deputy, Michael Phelps, Paulo Guedes, Minister of Economy and Jorge Paulo Lemann.

Learning sessions – divided sessions for more than 2.000 people each. The sessions are divided into the following subjects: Investments, Economy and Politics, Society and entrepreneurship and success cases. We can highlight here: Luiz Fux, Supreme court Minister, Ricardo Amorim, awarded Brazilian economist, Luis Stuhlberger, a Brazilian successful asset manager, and Mario Sergio Cortella, a Brazilian writer.

Pop Up sessions – sessions up to 300 people inside the Expo. These sessions are divided by the level of knowledge of the attendees and aims to help them to know more about investments in general.

What are the advantages of exhibiting at Expert?

  • The audience: AAA audience, where the average amount of financial investments are 1.200M BRL (around 400k USD)
  • The experience: everything is built around the Expo, so, the attendees stay connected with the brands during the event
  • The media: tier 1 media outlets presence during the event


Can you give some tips for those exhibiting for the first time in Sao Paulo and specifically at Expert?

If you represent a financial industry brand, is important to bring you best professionals as well. The audience loves to chat with economists, asset managers and strategists.

All the booths are build up and stylish. Sponsors spend around 120.000 BRL to customize their spaces.

Also, offer some kind of food or beverage is a good strategy.

Can anybody attend Expert 2019? How to register?

XP Investimentos, the organizer, approves all the brands by doing a due diligence; If you are interested in registering as an attendee or exhibitor, you may do so via the official website.

What is the exhibitor profile?

  • Asset managers
  • Insurance companies
  • Banks
  • Stock exchange
  • Market data
  • Financial tools and platforms
  • Company interested in tier A public (airlines companies, beverage companies, real estate companies)

What is the visitor profile?

  • A (average level of investments of 1.2MM BRL)
  • 75% male
  • 30 – 50 on average

Can you give us some participation results from the last edition? How many visitors? from how many different nationalities were present?

180 speakers, more than 20.000 visitors, 125 sponsors attended in the edition 2018.

Lastly, regarding the exhibitor, how many stand exhibitors participate in the last edition? 

  • Mostly international companies with subsidiaries in Brazil, such as:
  • BNP Paribas (France)
  • Aberdeen Standard (Scotland)
  • JP Morgan (USA)
  • Credit Suisse (Switzerland)
  • CME (Chicago stock exchange)
  • DB (Germany)
  • Pipedrive (Estonia)