ENOEXPO 2024

ENOEXPO 2019 will be held in Krakow, Poland on November 20th to 22nd.

What novelties have you prepared for this 2019 edition?

This year's edition is going to be really exciting. Following the hottest trends this year we are focusing on the locality: diversity of local grape varieties is the leading theme of the upcoming edition. It gives great chances to all wine producers who respect their local tradition. Poles and especially Millennials are open for new. The most popular directions are the regions of Southern and Western Europe, we are working hard to gather the most interesting local producers from all around Europe. We also strongly support Polish producers, this year we want to introduce young winemakers to the wider audience.

The great novelty will be developed beers and spirits section with a bar zone. The quality of spirits consumption is growing. We are observing one of the biggest sales increase of high-quality alcohols among European countries! It would be a shame not to be a part of this market. We encourage local and international producers to face this fact.

The event presents a multifaceted program with workshops at ENOEXPO, and special events. Which of the activities do you think are a must for the visitor or which of them do you highlight?

The accompanying program of workshops and special events is a particularly important part of ENOEXPO® which we place great emphasis on. Each year we are observing growing interest by offering more various workshop topics. This year two great events take place during fairs! Krakow was chosen as the European Capital of Gastronomic Culture 2019. When it comes to wines for sure you can expect workshops presenting local varieties from different parts of Europe. All workshops will be conducted by wine experts. Currently, we are working on the more exclusive workshops program which could be interesting especially for importers, buyers and category managers. Please follow the updates on our website.

What are the advantages of exhibiting at ENOEXPO?

ENOEXPO® is the largest and the most professional wine fairs in Poland and that is essential!
The Trade Fair is organized together with the 27th International Trade Fair of Hotel and Catering Equipment HORECA ® and 18th Food and Drinks for Catering Trade Fair GASTROFOOD®. This perfect combination brings the possibility to present wines to Polish consumers from the HoReCa sector. We have hundreds of exhibitors who matched here with their business partner and they are still present on the Polish market. Krakow is the tourist city with a great gastronomy culture, fine dining restaurants, cocktail and wine bars, exclusive hotels every Polish distributor want to be present here. 80 kilometers from Kraków you will find amazingly fast-developing Katowice and Silesia and very close from Kraków you have Zakopane a real tourist heart of Poland. Krakow is perfectly communicated with Poland and Europe what convince people to come to hear and do business. Last year 14 thousand people visited our fairs, there is no other wine event with such a big attendance in Poland.

Can you give some tips for those exhibiting for the first time in Krakow and specifically at ENOEXPO?

First of all visit our website, you will find contact info there, or fill a participation form. Online registration is available until 18th October. Then together we will choose the best place for your stand. If you choose the standard stand, you don’t need to do anything else, our technical department will prepare the stand for you, but if you choose an indoor space you will have to arrange it. Of course, we are open to questions if you have any worries just contact us and we will find a solution. It is 17th edition, we have huge experience and great organization. Each exhibitor receives free invitations so he could offer them to his potential clients. The etiquette is no different than other wine fairs, so everybody will feel comfortable even on the first time. Poles are very cheerful and open people, its unforgettable atmosphere. And of course, if you have never been to Kraków, it is the best opportunity to visit our UNESCO city.

Can anybody attend ENOEXPO 2019? How to register?

If you are from HoReCa or wine and spirits industry you can enjoy a free entrance, all you need to do is on-line registration on our website www.enoexpo.krakow.pl. If you represent other business sectors you may buy a ticket in our cash desk or online.
We intend to maintain a business character of ENOEXPO®, that is the reason we do not open to the end client audience as we understand the business expectations of exhibitors.

What is the exhibitor profile?

Wine and Spirits producers are more than welcome to join us! We are inviting producers and organizations which are looking for importers in East-Central Europe. Local importers and distributors are essential exhibitors for HoReCa, but also it helps exporters to identify them. Wine utensils and equipment distributors would feel exclusive here and might beat a deal, actually, they have the widest spectrum, finding small and big clients. We see a big potential for producers of professional winemaking devices which might be addressed to the Polish winemaker's community!

What is the visitor profile?

During ENOEXPO®  we can meet with two main types of visitors. The first highly desired are owners and buyers representing an importer, big or retail chains. The second are HoReCa professionals, more tempting for the local distributors and wine equipment distributors. You can meet here specialists from wine shops, restaurateurs, hoteliers, sommeliers, bartenders and many else. Of course, the press is welcome.

Which are the most relevant tradeshows in the sector?

It is hard to find this scale trade fairs in Poland or Central Europe. Of course time to time there are organized also fairs in Warsaw but ENOEXPO® is the biggest and most professional. We work the whole year to make this event the best we can. The estate of Targi w Krakowie Ltd. is one of the best in Poland and represents the highest standards. Wine needs a unique and elegant atmosphere and you can really find it here. In addition, HORECA® and ENOEXPO® Fairs received a prestigious distinction - UFI certificate - The Global Association of the Exhibition Industry.

Can you give us some participation results from the last edition? How many visitors attend? from how many different nationalities were present?

In 2018 ENOEXPO®  and HORECA® was visited by more than 13 700 visitors with exhibitors it gives us 14 000 people! We were happy to host people from  Bulgaria, Czech Republic, Germany, Georgia, Hungary, France, Italy, Kosovo, Portugal, Slovakia, Slovenia, Spain, Ukraine countries. The majority of visitors were Polish but there were strong representations from the Czech Republic, Slovakia, and Ukraine. 

Lastly, regarding the exhibitor, how many stand exhibitors participate in the last edition? from how many different nationalities were present?

In the last edition participated 134 exhibitors from 13 countries Bulgaria, Czech Republic, Germany, Georgia, Hungary, France, Italy, Kosovo, Portugal, Slovakia, Slovenia, Spain, Ukraine.   We hope new countries are going to join us during the next edition as Polish consumers can’t get enough. In the previews editions, we hosted European and Asian producers, but also Australian, North and South American. We think that many producers discover that smaller trade fairs (not huge like ProWein) help them to improve their visibility in countries they are focusing on.

Marta Brzezińska, Project Manager Assistant Katarzyna Knap - Trade Fair Specialist has answered us some questions about the next edition of ENOEXPO, to be held on November 7-9. If you want to know more about the wine industry, you should visit this trade show.

The fair presents a BtoB Networking Platform. Could you explain it?

The International Wine Trade Fair in Krakow ENOEXPO® is the most important and the biggest, fully professional event integrating wine industry in Poland. The Trade Fair is organised together with the International Trade Fair of Hotel and Catering Equipment HORECA® and Food and Drinks for Catering

Trade Fair GASTROFOOD®. This perfect combination brings the possibility to present wines to Polish consumers from HoReCa sector and to find a distributor for this developing market.

Industry clients visiting the ENOEXPO:

- Producers, distributors and importers of wine

- Specialist wine shops

- Distribution networks and retail chains

- Sommeliers and wine consultants

- Journalists

- Restaurateurs

- Hoteliers

- Owners of cafes, pubs, bars

What news have you prepared for the 2018 edition? What are the highlights?

The main topic of the ENOEXPO 2018 will be the sparkling wines and champagnes. During 3 days of the fair, you can also take part in the additional tasting panels and workshops devoted to this subject.

What are the advantages of exhibiting at ENOEXPO 2018?

The biggest advantage of exhibiting at ENOEXPO is a possibility to meet professionals from gastronomy and wine industry. They are all in one place in one time, so you have the opportunity to talk to your potential clients face to face and make new business contacts. Of course, you can also speak with people you already work with and make new plans for the future. What is also important - taking part in the fair is the best opportunity to promote your products. Obviously, it is necessary to taste the wine before signing a contract, so such a place is the best one to present your product. Our Exhibitors can be included in the special Trade Fair catalogue and promote on our website. Thanks to that, potential customers can find information about your company before, during and after the fair.

Can you give us some tips to take the best out of visiting this event?

Firstly, before the first day of the trade fair (7th November), you should register on our website www.enoexpo.krakow.pl. Secondly, check the ENOEXPO WINE ACADEMY program. For some events, you need to sign before the fair. Thirdly, before fair, you can visit our website and check exhibitors list, mark them on the fair plan and print it or save on your mobile and take to the fair. If you don’t want to take your own glass to taste wine, you can, of course, rent it from us during the event.

How to apply to exhibit or attend?

To exhibit at our Fair you need to contact us and fill in a participation form. Then we can help you to choose the best place for your stand. If you choose a standard stand, you don’t need to do anything else, our technical department will make stand for you. If you choose only an exhibition space without construction, you need to arrange it, but we can help you with it too.

If you are a Visitor - the easiest way to attend our Fair is online registration. If you are from the HoReCa or Wine sector you have free admission after online registration. On-line registration is opened till 6.11.2018. After this time you can visit the Registration Desk during the event where it will be possible to register and buy a ticket with the discount. If you are from another sector you can buy a ticket at our cash desk.

Lastly, can you give us some participation results from the last edition?

Every year ENOEXPO becomes more popular both domestically and internationally. Last year edition gathered 147 exhibitors from 20 countries, for example, Argentina, Bulgaria, France, Georgia, Germany, Hungary, Ireland, Italy, Kosovo, Portugal, Romania, Slovakia, Slovenia, South Africa, Spain; with almost 15 thousand industry professionals coming to visit this unique event.

ENOEXPO is the event that gives you the opportunity to compare the offer of wine producers and distributors from all over the world. This year is celebrated on 15th-17th November so keep reading our interview to know more about it!

What does ENOEXPO represent for the wine industry calendar?

ENOEXPO is the most important event in wine industry in Poland. As the biggest trade fair of this kind, attracts winemakers, distributors and experts from certain field. Every year the major events in Poland are co-organised with ENOEXPO – meetings, tastings, presentations and awarding ceremonies. This is the event where all industry of Poland meets – if you want to stay updated about wine industry you just have to be here.

What benefits brings this event to Poland?

Poland is one of the fastest growing markets for wine sales in Europe and that’s why ENOEXPO bring many benefits that can be considered in various aspects. First of all, as the professional business trade fair, becomes an opportunity for Polish economy by promoting wines of both Polish and international producers. Increases sales and upgrade communication between companies. Secondly, it is a perfect chance for foreigner visitors and exhibitors to learn more about Polish culture and tradition. It is important event in tourism aspects as well.

The Trade Fair is organised together with International Trade Fair of Hotel and Catering Equipment HORECA and Food and Drinks for Catering Trade Fair GASTROFOOD, how does this collaboration contribute to the event?

The 15^th International Wine Trade Fair in Krakow ENOEXPO® is the most important and the biggest, fully professional event integrating wine industry in Poland. The Trade Fair is organised together with 25^th International Trade Fair of Hotel and Catering Equipment HORECA® and 15^th Food and Drinks for Catering Trade Fair GASTROFOOD®. This perfect combination brings possibility to present wines to Polish consumers from HoReCa sector and to find a distributor for this developing market.

The Trade Fairs correlate together very well. Visitors from HoReCa sector can find all what they need for their business: equipment, food and finally wine. As the wine market grows every year with average 3%- speed, more hoteliers and restaurateurs look for kinds of wine that are out of reach for average person in order to distinguish their facility from other. That is why it is essential to present products to this group and the best place for reaching this goal is a prestige trade fair. The thing that is worth mentioning is also a fact that in the past 6 years the number of wine importers in Poland has doubled and meanwhile the number of wine stores increased by 400%. Poland is becoming an important partner for foreign distributors in Central and Eastern Europe. And finally, these three trade fairs together attracts complete profile of visitors who can become customer for wine industry.

Can you give us some tips to have success in this event?

There are few things that can increase chance of success in the event. First and the most important is choosing appropriate people for the stand. We make sure that visitors are coming to the Trade Fair but everything else depends of representatives of the company at the stand and how they present their products. Second important thing is to make sure that exhibitor used all promotional possibilities that we offer in price of stand – like for example catalogue entry with logotype and details of the winery or description of selected wines for our website and Facebook. Finally, stand design and location are significant too.

One of the most important parts at last edition of the Trade Fair was Masterclass tasting led by famous oenologists, what news can we expect for this 2017 edition?

One of the events taking part during ENOEXPO this year is The 12th Polish Winemakers Convention that groups together major part of Polish winemaking industry. 

Second and probably most spectacular show that we organise this year is a special concert on the occasion of 25th HORECA Trade Fair and 15th ENOEXPO Trade Fair. The Wieniawa Orchestra with the best Polish chefs, such as Michał Cienki (The Young Talent of 2017 Gault&Millau Poland) and Paweł Wojtyga, will create virtuoso combination of culinary art and music. Orchestra made of 55 musicians will present “Menu for wind band” and Chefs will prepare fancy dishes in the rhythm of music.

What kind of opportunities brings Winemaking Competition for ENOEXPO 2017?

The aim of this competition is to select the best wines in specific categories and award them with ENOEXPO® 2017 TRADE FAIR MEDALS.

Winemaking Competition is a perfect way to distinguish the certain wine from all others. Winners are awarded and wine is presented in special showcases in the centre of the event. Visitors pay attention to those showcases and always make sure that they visit stands of exhibitors who won medals. But Competition is not only way to underline your products. It is also good test of Polish customer taste preferences.

Lastly, can you give us some participation results from the last edition?

Every year ENOEXPO becomes more popular both domestically and internationally. Last year edition gathered 174 exhibitors from 20 countries: Armenia, Austria, Bulgaria, Chile, Croatia, France, Greece, Georgia, Spain, Kosovo, Lithuania, Germany, Portugal, Romania, RPA, Slovakia, Slovenia, Hungary, UK and Italy; with almost 13 thousand industry professionals coming to visit this unique event.