Eletrolar Show 2025

Transamérica Expo Center , Rua Professor Milton Rodrigues s/n

Eletrolar Show: the trade show

Eletrolar Show is an event dedicated to gathering the industry and the retailers of electrical appliances and electronics in Brazil.

The aim of the event is to showcase the latest news and tendencies of the sector, promote networking and do business.

Next edition Eletrolar Show

Eletrolar Show editions

Eletrolar Show 2025 From to Distrito Anhembi
Eletrolar Show 2024 From to São Paulo
Eletrolar Show 2023 From to Transamérica Expo Center
Eletrolar Show 2022 From to Transamérica Expo Center

Eletrolar Show, the largest consumer electronics show in Latin America, will celebrate its 10th edition!

Welcome to Eletrolar Show, the largest consumer electronics show related to the industry and retail on Latin america. If you are going to participate on the next edition, that will be held in Sao Paulo in July you must read the interview we make to the organizers in order to learn more about the show and all the features you will find at Transamerica Expo Center.

Eletrolar Show In Sao Paulo

The novelties of the next july edition:

In the commemorative edition of its 10 years, the Eletrolar Show triples business opportunities. It will count with another two events, the Smartphone Congress, which will address all aspects of smartphones, market opportunities and connectivity to electronics and home appliances and the fair also gain international exposure and will adopt abroad, the name of Latin American Electronics with new business chances for Brazilian companies and South-American buyers.

Eletrolar Show Exhibition Area Brasil

3 reasons to visit Eletrolar Show:

  1. The only tradeshow for the industry and retail of home appliances, consumer electronics, mobile phones, furniture, housewares and IT of Latin America
  2. Two important side events: The Smartphone Congress, where Experts in technology, business and entrepreneurship will discuss topics such as digital infrastructure for the sector in Brazil, on-line payment solutions, the applications market, m-commerce, changes in retail, consumer behavior, Big Data, wearables and internet of things and the Latin American Electronics fair, a great showcase of new technologies which will bring together major players from the industry and the retail around the region. More than 270 international companies from countries such as Turkey, Venezuela, China, Argentina and Spain will present their products and brands.
  3. Is the largest tradeshow of the sector. In 2015, is expected more than 29.000 visitors, displays 10.000 products, shows 700 brands in 36.000 m². To ensure the representativeness of the region, Grupo Eletrolar will sponsor the coming of buyers, with travel expenses and lodging, large networks and distributors of Argentina, Bolivia, Chile, Colombia, Paraguay, Peru and Venezuela.

Exhibit At Eletrolar Show In Sao Paulo

What I have to know to exhibit in Sao Paulo (some specific rules)?

The exhibitor must to fit into one of the categories of the fair, which are: Industries, distributors and importers of home appliance, consumer electronics, household, housewares, electrical products, small appliances, game & toys, wellness & leisure, mobile phones and IT sectors.

You Exhibition Stand For Eletrolarshow 2015

Benefits to exhibit here?

  • The exhibitor shows its products and brands for decision-makers professionals of the sector.
  • Opportunity to negotiate with buyers responsible for more than 26.000 point of sales just in Brazil, and purchase professionals from big players of the South America region.

Stand Builders In Sao Paulo

Some participation results from the last edition

  • USD 1,5 billion of business generated in four days
  • 29.000 visitors
  • 10.000 products
  • 2.500 CEO’s
  • 700 brands
  • 200 press representatives