CES Las Vegas 2025

CES 2018 is taking place from the 9-12 of January. We have interviewed Allison Fried, Director, Event Communications, Consumer Technology Association.

Does the fair present a BtoB Networking Platform? If so, could you explain about it?

CES is the largest and most influential global technology event. Every major tech company is at the show, which spans 1.75 million net square feet (half the size of Vatican City!) with 3,900+ exhibiting companies.

CES is the world’s largest gathering for B2B networking across every global industry, from healthcare to entertainment, automotive, engineering, manufacturing and beyond. The show draws more than 170,000 global attendees, including some 68,000 senior-level executives. Deals are made; partnerships are forged and jobs are created as a direct result of CES.

What are the latest trends in the consumer technologies? Will these trend be exhibit also in the fair?

Innovation comes to life at CES and the 2018 show will feature technology that will change lives around the world. Some of the major trends at this year’s show will include: Artificial intelligence (including voice and deep machine learning), 5G connectivity, self-driving tech, smart cities, smart home, robotics, AR, VR, biometrics, security, sports and more.

What news have you prepared for the 2018 edition? What are the highlights?

Part of the wonder and amazement of CES is the incredible innovation that launches at the show from companies both large and small.  Major trends on the show floor (AI, 5G, smart cities and more).

More than 20,000 products will launch at CES 2018 from more than 3,900 companies, covering 24 product categories. This year’s features a number of new dedicated product areas called Marketplaces that will indicate where our industry is headed, including areas focused on Smart Cities, Sports Technology, Artificial Intelligence and product design and source.

In addition to major global brands, CES is also home to cutting-edge startups. Eureka Park, the startup hub at the show, will feature more than 900 companies this year (an increase of 50 percent over 2017), representing 42 countries. Since 2012, more than 1,100 Eureka Park startups have raised $1.5 billion. Investors come to Eureka Park to find their next unicorn; media come for their next story and corporations come to look for partnerships and acquisitions.

What are the advantages of exhibiting at CES Las Vegas 2018?

CES is the world’s most important technology event. There is no other event in the world that brings together influential global media, buyers, manufacturers and retailers in one location. CES gives companies, both large and small, the opportunity to showcase their products on the world stage. Dreams are made and businesses are born from the CES show floor. In the show’s 51 year history, every major technology product has gotten its start from CES, including the VCR, DVD, HDTV, 4K UHDTV, tablets and 3D printers.

Can you give us some tips to take the best out of visiting this event?

CES 2018 will feature the largest exhibit floor in show history with more than 1.75 million net square feet. With so much to see (3,900+ exhibitors!), mapping out the companies and areas on the show floor before arriving onsite can maximize an attendee’s visit at the show. The CES app, has everything you need to plan for the show, including the exhibitor directory, conference schedule, speaker list, in-networking app and important information regarding show logistics. This year’s app comes equipped with the CES Bot to answer all of your questions about the show.

And with miles and miles of technology innovation to see, one thing is essential when planning for CES 2018 – wear comfortable shoes!

Why has CES Las Vegas become the world's gathering place for all those who thrive on the business of consumer technologies?

For more than 50 years, CES has, and remains, the top destination where business gets done. Every major technology company participates in CES by exhibiting, speaking, sponsoring, attending or holding co-located events. Deals are done and partnerships are made from the show floor, in and around our conference program, in impromptu connections and in planned meetings and special events. While some tradeshows cover niche product markets or are more regional, CES covers anything having to do with consumer tech from automotive to wireless and everything in between and represents the entire global market.

How to apply to exhibit or attend?

CES is a trade-only event, so attendees and exhibitors must have an affiliation with the industry. Attendees can register for CES by visiting CES.tech and companies interested in exhibiting at the show can contact our Business Development Team here.

Lastly, can you give us some participation results from the last edition?

The 2017 show featured 3,900 exhibitors across 1.6 million net square feet of exhibit space and drew 184,279 attendees. For CES 2018, more than 3,900 companies will exhibit, with the show floor spanning a record-breaking 1.75 million net square feet.

We expect attendance to be on par with last year with approximately 170,000 attendees. We go to great lengths to ensure CES is a manageable and positive business experience. Registration credentials ensure only qualified attendees are permitted, as we believe ‘quality over quantity’ leads to a more successful show.

In just a few days CES Las Vegas will open its doors again to show the latest trends and tendencies in consumer technology. If you are as anxious as we are, don't miss our interview with Gary Shapiro, President and CEO of the Consumer Electronics Association, and discover all the novelties you will find on the show floor!

What new trends will be highlighted for the next edition of CES?

CES 2017 will be another record-breaking show, with more than 3,800 companies exhibiting across 230,000 net square meters of show floor space – the largest show floor in CES history. We expect the show to highlight major breakthroughs in the way of transportation, smart connections and future-shifting technologies.

From vehicle tech to drones, the latest transportation technology is changing the way we operate on the go. Vehicle technology at CES 2017 will span more than 18,500 net square meters with 138 exhibitors, including nine automakers, BMW, Chrysler, Ford, Hyundai, Honda, Mercedes, Nissan, Toyota and Volkswagen. Drones exhibits will span more than 3,000 net square meters of exhibit space, featuring 39 exhibiting companies, including Airbus, Qualcomm and Yuneec.

Today, almost every aspect of our daily lives are connected, from healthcare and fitness to entertainment, gaming and more. CES is the only place where the entire connected ecosystem comes together. The 2017 edition will feature innovations and insights into what 5G – anytime/anywhere connectivity – means for consumers. There also will be dedicated show floor areas highlighting innovation in virtual and augmented reality, healthcare and fitness, smart home tech and wearables.

Finally, CES 2017 will unveil how disruptive tech, like robotics and cybersecurity, is impacting global industries from finance, retail, healthcare, agriculture and manufacturing. With startups continuing to create new markets and opportunities, the future of technology can only be positive. Now entering its sixth year, CES’s flagship startup destination, Eureka Park, will feature a record 600 exhibiting startups, up from 500 in 2016.

Are there any novelties at the show that visitors and exhibitors need to know?

The CES show floor is bursting with innovation. One thing we do to make the show floor as navigable as possible is a group like technologies together in what we call CES Marketplaces. CES 2017 will feature four brand new Marketplaces highlighting categories that set market trends in 2016, including Beauty Tech, Baby Tech, Sleep Tech and Smart Energy. More, Marketplaces highlighting wearable tech, gaming and virtual reality, smart home, drones and robotics, all of which were at CES 2016, are returning to the show significantly larger in 2017.

As I mentioned previously, Eureka Park, the flagship startup destination at CES, is returning to CES 2017 for its sixth year. Eureka Park is always one of my favourite stops on the CES show floor, as it’s full of the ideas and innovations of tomorrow. This year, Eureka Park exhibitors will join CES from 34 countries around the globe, including groups from New Zealand, Netherlands, Czech Republic, Ukraine.

In 2013, we introduced C Space, the experiential program for advertising, content, entertainment and marketing, to CES. Three years later, this show floor area is returning to CES 300 percent larger, showcasing the latest offerings from the entertainment community. This is an area you don’t want to miss, with major brands like Twitter, Google, AOL, Facebook, Amazon and more now using the program to conduct business and reach their target audiences.

What tips can you give to those exhibiting at CES for the first time?

For those exhibiting at CES for the first time, I recommend taking advantage of all of the resources available.  Our Exhibitor Manuals contain information on rules and regulations, how to order products and services, key deadlines specific to each show venue, a sortable deadline checklist and more. We also offer a host of branding, sponsorship and media opportunities to help you boost your business. More, CES 2017 is a media machine, with more than 6,500 media expected to attend.

Exhibitors have exclusive access to our preregistered media list through their Exhibitor Dashboard. The list contains contact information for all the media that have pre-registered for the show and can be filtered by product category to pull targeted pitch lists. I highly recommend taking advantage of this resource to boost media coverage before, during and after CES 2017.

On-site, I recommend that your booth is always staffed with those most knowledgeable about your company and it’s products and services. You never know who might walk by looking to learn more about your products, including members of the global CES press corps. I also recommend that you wear comfortable shoes, drink lots of water and make dinner and show reservations well in advance, as Vegas is packed during the week of CES.

Who can attend the show?

CES is a trade-only event for the consumer technology industry. As such, the event is not open to the public. All attendees must provide credentials in advance to verify affiliation with the consumer technology industry.

Apart from the exhibition, CES holds a comprehensive conference program. Do you recommend us a session or speaker in particular?

The CES conference program features more than 300 conference sessions led by more than 1,000 dynamic speakers. The conference program offers something for everyone, with more than 40 session topics ranging from drone policy to connected vehicles and everything in between. Our website allows attendees to search the conference schedule by track topic or show venue to identify sessions most relevant to them. New conference tracks at CES 2017 include sessions focused on data privacy and security, the Internet of Things (IoT), printed electronics, 5G, the sharing economy and the challenges of artificial intelligence.

CES SuperSessions feature emerging companies and senior executives who share experiences and predictions for the upcoming year. I’m particularly excited for this year’s Opportunities for the Global Innovation Economy SuperSession, which will explore how companies are leveraging their power to build great global brands, and what country-by-country challenges they face along the way, from attracting talent and launching new products and services to building a customer base and addressing government regulation.

Finally, CES keynotes showcase global industry leaders, offering insider insights into the technologies changing our industry and our lives. The CES 2017 keynote lineup features seven innovative companies, five of which are taking the CES keynote stage for the very first time, including Carnival Corp., Under Armour, NVIDIA, Huawei and Nissan. I’m so excited for these industry visionaries to take the CES stage and share their insights and predictions for the future of consumer technology.

What are the benefits (at least 3) of participating in CES 2017?

CES provides a platform for innovators of all sizes to build their businesses. There are a host of benefits that go along with participating in CES 2017, including:

• With more than 165,000 industry professionals and 76 percent of Fortune 100 companies expected to attend, CES 2017 is where business gets done. Whether it’s on the show floor, in and around our conference program, in impromptu connections, planned meetings or special events, the show provides attendees with countless networking opportunities to meet their next business partner, make a new business deal or simply learn about the latest technology that is revolutionizing our world.
• CES saves executives from travelling an estimated 3.4 billion miles for business. Each attendee has an average of 33 meetings at CES.
• CES covers all aspects of consumer technology, from automotive to wireless and everything in between. This is different from niche or regional shows which attract only regional audiences or just showcase a few specific segments of the tech industry or products from a specific region of the world.
• CES is truly a global gathering, providing attendees with the opportunity to network and transact with international leaders from 150 countries.
• CES 2017 will be a record show, with the largest show floor in CES history. 2017 also marks the 50th anniversary of CES, reinforcing the strength and resilience of the consumer tech industry.

Lastly, can you share attendance results from the last edition?

Final, audited numbers for CES 2016 confirm the 2016 event, which ran January 6-9 in Las Vegas, NV, attracted 177,393 industry professionals from around the world. The audit also confirmed a record international presence at the 2016 show with 53,808 attendees coming from outside the U.S., up 10 percent over 2015, and representing 158 countries, up from 153 countries at CES 2015. CES 2016 played host to 3,886 exhibiting companies showcasing the latest innovation and technologies changing the world across 2,475,646 net square feet of exhibit space.  The highlight summary of the CES 2016 audit, performed by Vault Consulting, LLC, can be found here.

At CES Las Vegas, business owners of consumer technologies come together to discuss the trends, innovative electronic services, brainstorm the most up-to-date relevant issues.

CES stands for Consumer Electronics Show, which invites the world's business leaders and start-up entrepreneurs to think, talk and create a better future together.

Exposing more than 3,500 exhibitors, going anywhere from manufactures, developers and suppliers, holding an avid 250 conference program and an overall 150,000 attendees from over than 140 countries. There are 20 categories and there has been many world changing innovations that have come from here.

Some key examples are the VCR, CD, DVD, HDTV, tablets and leading up the sensational 3D printer. As it shows, it is a splendid event to attend to. If you aren't on board yet, we must add that it is owned and produced by Consumer Electronics Association (CEA).

If you are planning your exhibit at CES Las Vegas you will discover an endless amounts of services for exhibitors, and in addition, we will help you to find the best stand designer and more.

CES is the largest tradeshow in the world for consumer technology and also the largest annual tradeshow in America to reach across global markets. CES Las Vegas, the Consumer Electronics show, includes technical training and education, a comprehensive exhibition and promotion about the latest developments and an interesting area for market research. On January the show will be back to Las Vegas and we've talked to the organizers to bring you all the news you need to know for this must-attend event!

What are the novelties of the next edition?

CES® 2016 is the world’s gathering place for all who thrive on the business of consumer technologies. Scheduled January 6-9, 2016, in Las Vegas, CES 2016 will showcase the most innovative technologies coming to market from more than 3,600 companies, spanning 2.3 million NSF of exhibits. Cutting-edge innovation representing the entire tech ecosystem will be unveiled at CES 2016. More than 500 startups will be featured within the Eureka Park Marketplace – the most in CES history. The show floor will feature the hottest tech trends from the latest in 3D printing, robotics, Ultra HD, the Internet of Things (IoT), automotive, smart home, unmanned systems and more.

Three reasons to visit CES Las Vegas

Innovation, innovation, innovation! Other top reasons to attend CES include:

1. To experience the awe-inspiring innovation coming to the global market.
2. CES is where people connect and business deals get done. Each attendee has an average of 33 meetings at CES.
3. Everyone who is anyone will be there. Every major technology company on the planet participates in CES, by exhibiting, speaking, sponsoring, attending or holding co-located events and business meetings.

Benefits to exhibit here?

CES is first and foremost about getting business done. The show serves as a platform for innovators of all sizes to build their business. Industry leaders from the entire tech ecosystem attend to discover and experience the latest trends and network with peers. With an expected 150,000-175,000 attendees, including 6,000 journalists and 45,000 international attendees, companies at CES are unveiling their innovations to a truly global stage.

What benefits brings CES Las Vegas to the city?

Las Vegas is the ideal location to host a tradeshow the size, scope and calibre of CES. With more than 150,000 hotel rooms, incredible restaurants and world-class exhibit facilities, Las Vegas is the perfect home for the show. There are hundreds of direct domestic flights into Las Vegas, and with more than 45,000 international attendees, those travelling from outside the U.S. can reserve flights with either direct or one-stop itineraries.

What abroad exhibitors need to know to exhibit in LV (some rules, some tips, some customs...)

The city of Las Vegas looks forward to CES each year, as the show brings significant business to the city. Each year, CES posts an exhibitor manual that outlines key information, deadlines and preparations needed for the show. And the number one tip for anyone travelling to the show? Wear comfortable shoes! The entire show floor spans more than 13 miles.

What makes CES Las Vegas different from other events of its kind?

CES is a trade-only show with the goal of furthering growth in the global consumer technology industry. It has been the proving ground for innovators for nearly 50 years unveiling breakthrough and disruptive technologies and growing to include industries not traditionally connected to consumer tech. There is no other event on the planet that represents the entire spectrum of technology. With 150,000-175,000 attendees, including industry leaders and 6,000 media, CES is a global platform for companies looking to introduce their products to the world.

What is the visitor’s profile?

CES attendees are affiliated with the consumer technology industry – from executives, buyers, engineers, retailers and media – and now include a growing number of representatives from global industries beyond the traditionally defined CE sector.

Some participation results from the last edition

The 2015 CES wrapped the largest show in history with 176,676 attendees and more than 2.2 million net square feet of exhibit space featuring more than 3,600 exhibitors. Innovators showcased the latest across categories like automotive electronics, personalized healthcare solutions, unmanned vehicles, connected devices, 3D printers, gaming and more. The 2015 show featured technology breakthroughs and product launches across the full tech ecosystem, drawing the world’s attention to innovation from driverless cars and 3D printers to life-saving body monitoring systems and connected homes.