BTM Puglia: the trade show
BTM Puglia, the showcase par excellence of tourism would be reductive.
February 2017 Edition:
III edition BTM Business Tourism Management 2017
Travel, innovation and seasonal adjustment
Everything is ready for the third edition of BTM Business Tourism Management the only fair in Puglia on tourism that from 16 to 18 February returns in one of the frames of excellence of Lecce, the Castle Charles V. A container of events linked by a single denominator, tourism, which will bring together in three days all the main protagonists of the sector in which demand and offer are compared to plan new marketing strategies for the growth of the territory. Conceived, organized and promoted by the agency communication PASSWORD AD, as part of the project "365 days in Puglia", the BTM Puglia 2017 will open on February 16th, at 9.30 am with institutional greetings and will see the participation of professionals of the sector, of some of the top brands of the national and international tourism industry and big players on the web. The event this year includes the presence of 120 exhibitors, about 50 selected international buyers, speakers and bloggers. Presence strong companies of the tourist scene such as Alitalia, Turkish Airlines, Royal Caribbean International, Grimaldi Lines, Costa Cruises, Trenitalia, Alpitour, Francorosso, Booking.com, Airbnb, Trivago, Sky and many others, will alternate in one of the novelties of this edition: the TRAVEL TRADE, a special section dedicated to the meeting between airlines and seafarers, tour operators and travel agencies. It is rich the calendar of BTM Puglia 2017, divided into interventions, seminars, meetings and conferences, designed according to the needs of operators Tourist. Hoteliers restaurateurs, bloggers and influencers, travel agencies, marketing and communication will be able to access the event to participate in panels and speeches for know the trends and acquire useful information in order to enrich their skills. Another important one new for this third edition will be the new Food and Wine Tourism section, the BTM GUSTO that will host producers, artists and custodians during the three days of the event of taste. Through a series of original activities dedicated exclusively to experts in the field, you will have the opportunity to make known the "product" of the land of Salento and Puglia, intended as a tool for tourism emotional excellence. The activities planned in the three days for the BTM GUSTO will be: the tour in Court, the sensorial food and wine journey, the moments of the Taste Corner, interactive workshops, Cooking Class and Showcooking. Also for this third edition it was inserted a B2B meeting, an opportunity of networking and business matching that will involve about 50 buyers from all over the world and that already from 12 February will be in Puglia to participate in a Fam Trip. Accompanied by the staff of BTM Puglia and thanks to the collaboration of accommodation facilities and apulian restaurants of high level, international guests will visit the beauties of the territory Apulian, in a program established ad hoc, based not only on seeing and discover, but on living experiences and emotions related to the authenticity of Places. BTM Puglia 2017 is sponsored by the Puglia Region, Puglia Promozione, Municipality of Lecce, Province of Lecce, Chamber of Commerce of Lecce, Airports of Puglia, University of Salento, Gal Terra D'Otranto, Municipality of Melendugno, Municipality of Vernole, Municipality of Brindisi, Municipality of Gallipoli, Municipality of Novoli, Union of Municipalities of Northern Salento, Confindustria and Area Marina Protetta Porto Cesareo.
BTM Puglia will be live on all social networks dedicated networks with the hashtag #BTMPuglia2017.
For more information you can visit the site at the web address www.btmpuglia.it.