The leading cosmetics trade fair in Europe, Beauty Forum Munich, takes place on October 22-23 at Munich International Trade Fair. The 31st edition is going to be full of new products and services from both national and international exhibitors. But in addition, we will enjoy an amazing congress programme and many workshops that will help you to improve in the field. Don't miss our interview with the organisation of the show and stay up-to-date about all the novelties!
Beauty Forum Munich is the leading cosmetics trade fair held in autumn in Europe. What do you think that makes it different from other similar shows?
BEAUTY FORUM Munich is so very special because of the place and the city of Munich. Munich and his region are so very beauty-minded. Additionally, the history of more than 30 successful years of beauty trade fair at Munich and the development from a regional to a fascinating international beauty trade fair is a unique thing. And simply – BEAUTY FORM Munich is the biggest professional beauty trade fair in autumn.
What benefits brings the show to the city of Munich?
Lots and lots of international exhibitors and visitors enjoy of Munich and all the distractions that the city offers: gastronomy, museums, monuments... So is not just a trade show, is also the perfect excuse to visit a new city, a city as exciting as Munich.
Can you advance some novelties of the next edition?
We will celebrate the second edition of our "Anti-Aging-Congress“, designed fort he high-minded beauty professionals, for dermatologists, etc. There are some new exhibitors with news and new exciting products or treatments. Also, the entertainment program is very exciting this year, with fashion and hair shows and a lot of celebrities.
In addition to the expo we will enjoy many congresses and workshops, do you recommend an activity in particular?
The nail-art workshops are very creative, whilst the above mentioned, "Anti-Aging-Congress“ is quite scientific.
Beauty Forum attracts many international exhibitors, can you give some tips to those exhibiting in Munich for the first time?
Book your hotels long time in advance. Stay tuned to the online info-updates we provide and especially do not hesitate to contact our team if you have any question. The rest of venue rules are very similar to the other international trade fairs.
Tell us, at least, three reasons to don't miss the show
- The show is so very international: 20% international exhibitors, 20% international visitors.
- All the leading German producers at one place.
- A thrilling programme surrounding the show.
Finally, can you give us some participation details from the last edition?
- 41.150 trade visitors in total
- 33.332 German visitors
- 7.818 (19%) international trade visitors
- 45 countries