Beauty Business Day Lugano: the trade show
Beauty Business Day by Beauty Forum are carefully designed day events to ensure an effective and efficient visit in a friendly environment. This new concept has been designed to foster concrete meetings and conversations between brands in the professional beauty industry and beauticians and spa managers who conduct development projects. In this way Beauty Forum responds to the needs of brands to develop in various regions where their sales force is not yet optimized, as well as meeting the expectations of beauticians to participate in a B2B event in their region. A program of in-depth seminars completes the exhibition offer of the events.