The Beauty: the trade show
The Beauty aims to join the Brazilian cosmetics industry with key buyers from pharmacies, supermarkets, distributors, wholesalers, retailers and exporters from Brazil and Mercosur. It is a place of business of the beauty market in southern Brazil, which presents new products, services and techniques of beauty, hair and aesthetics. The event also promotes a Congress and an extensive program of courses in which new techniques are discussed and trends for the sector. The programming is complemented with live demonstrations and parades of famous hairdressers hair.