ARTI MEDITERRANEE - Fiera Nazionale dell'artigianato e delle culture: the trade show
August 2012 Edition:
"MEDITERRANEAN ARTS - National Fair of Crafts and Culture"
a) The nature and characteristics of the activity and / or initiative:
The project will be in exhibition focuses on promoting traditional arts and crafts and not widespread on the territory of the Mediterranean. The event of national and international offers features that are important for the consolidation of local cultures and traditions as well as the development of new forms of art and crafts, useful for economic growth, trade and culture of the area.
The ambitious nature of the project allows significant developments both in the short and long term.
The event will run for five days, during which will develop a full program consists of:
margin-bottom: 15px; margin-left: 40px; border: 0px; ">"Arts Mediterranean "will be a summer event, which will take place in Salento, always a symbol of trade in the territory, as well as area particularly attractive to an increasingly interested and close to the south of Italy.
The dates on which the event will take place, 8-12 August 2012, are particularly strategic to accommodate an audience as vast and varied as possible, thus maximizing effectiveness is communicative and promotional, and commercial project.
0px; "> This will make it possible on the one hand enable the local people to re-evaluate their own resources and, second, to give visitors the opportunity to have a moment of enrichment and entertainment out of the long-established customs of the area, and know and appreciate all the excellences that the area has to offer.The use of a dedicated press office ( www.imediacomunicazione.it ), planning a promotional partner on various types of media and partnerships with organizations and institutions to promote tourism, the event will have a recognition and a mass consensus.
b) Aims and objectives:
- Promotion of the arts and culture of the Mediterranean
- Give a boost to local companies and the Mediterranean area who cultivate specific arts and handicrafts
- Implement tourism area, encouraging opportunities for cultural exchange at various levels
- Encourage commercial development
- Create opportunities for discussion and interest around the topics of business development for the specific business area
- Create moments of entertainment and meeting place for the citizens of the
- Encourage investment by companies in the medium and medium-large
- Boost with activities and initiatives specific to farms and related food and wine margin-bottom: 10px; border: 0px; "> c) Target commercial
Arts Mediterranean intend to embrace a wide range of commercial and non-users.
First turns to local institutions and public bodies, giving them the opportunity to promote their own territory, its own peculiarities and excellences that you have to offer.
In addition, he wants to be profitable flywheel interchange and contact directly with the people, in order to make the relationship less difficult and more direct.
In addition, Arts Mediterranee will target all traders who wish to, on the one hand to know and be known, the other advantage of a container of primary importance in order to impress a valid line of direct sale of products on display.
So, from a professional craft company, association by the public, are invited to embrace with enthusiasm all the opportunities that an event of this size and features it has to offer.
d) end users:
The event is aimed at a mass audience, especially involving young people between 25 and 35 years of varied backgrounds and families. For these public moments will be created ad hoc according to interests and bands, so as to ensure their involvement.
Target secondary, but not less important is that the very young, the which will show not only in entertainment activities appropriate to their way of life, but also new opportunities for enrichment and personal growth.
e) Importance of social and territorial cohesion:
The social and territorial event is notable in that it focuses on the commercial potential of the area as well as concretely help companies in their promotion to a broader public.
The Puglia system, in particular, and its inhabitants will be able to rediscover the potential in their tradition, culture and ability. Citizens will also have an important opportunity to highlight and their creativity and / or learn to exploit their own resources and those in the area
For the Puglia region at and for the Salento, this event is a major challenge, but also a great opportunity for visibility and promotion-oriented knowledge and integration of spatial and cultures, rather than the mere exploitation of coastal zones and tourism in cognition more traditional term.
f) characterizing Topics: The colors of the Mediterranean
Arts Mediterranee offer the public many opportunities for enrichment and entertainment possible: workshops, exhibitions, events, music, entertainment, conferences and exclusive presentations, directing all around four main themes:
- Terre dei Sapori 0px; "> People of the Sea
- Workshops of Art and Design
- Fashion and Trends
Between exhibition and side events, you can enjoy the show inside and out, in a crescendo of events always different.
"Land of flavors"
From cous cuos, the friselle from Negramaro the Nero d'Avola, say Mediterranean is to say TASTE AND TASTE 360 °.
margin-bottom: 10px; border: 0px; "> The excellence of production will find here a very large space and visitors will be able to discover new smells, feelings and tastes, adding a few more notes in their gastronomical experience."People of the Sea"
Ports and coasts breathtaking were the culmination of legendary heroes and people are always new.
The production of nautical excellence and continuous development of the sector have made the Mediterranean an economic important in the way. All this has its roots and strong foundation of history and tradition still the reference for anyone who really lives the sea.
"Shops of Art and Design"
The art is the daughter of experience and creativity inherent characteristics of the peoples of the Mediterranean.
In a setting like this found space impromptu exhibitions and works as design objects and furniture. A series of events and moments missed, allow the visitor to live art, handicrafts and creative productions live by experiencing and thus giving themselves the opportunity of a new and different view of things.
"Fashion and Trends"
Mixtures cultural and innovative potential we have always allowed to represent the cutting edge in style, in fashion and in the production of couture and high fashion, as well as to reproduce in a different style clothes and accessories of the tradition.
Local production, ethnic and crafts, find space with high fashion in moments dedicated, unique and unrepeatable.
http://www.artimediterranee.it
margin-bottom: 10px; border: 0px; font-family: verdana; font-size: 12px; line-height: 15px; "> E 'an event"PUBBLIDEA - Communication and Services"
Via Foggia 66, 73013 GALATINA (LE)
Tel / Fax: 0836/569830 - 392/4019784-5
www.pubblidea.le.it - pubblidea.garzia @ tiscali.it info@artimediterranee.it