100% Design 2024

Olympia Exhibition Centre , Hammersmith Road
London (GB)

100% Design: the trade show

100% Design is the exhibition of contemporary design's most important United Kingdom, where he displays the very latest in furniture, lighting, accessories, wall and floor coverings, textiles, kitchens and bathrooms. 100% Design is the only exhibition of interior of the United Kingdom, established as the architect for professional physicians, interior designer and retailer that attracts over 35,000 visitors from major markets worldwide. We ensure that you find what you're looking for in 100% Design. The best way to sell your product is finding himself face to face with your prospects, and the most cost effective method for doing so is in 100% Design. This remains an important date in the international calendar, attracting crowds of national and international architects, specifiers, interior designers, retailers and media. So if you are looking for an exciting and marketable at the same time, which is guaranteed to meet the prescribers most important and influential in the world, you'll find in 100% Design.

100% Design editions

100% Design 2024 From to Olympia Exhibition Centre
100% Design 2023 From to Olympia London
100% Design 2022 From to Olympia London
100% Design 2021 From to Olympia London

100% Design is the biggest contemporary design event in UK

100% Design is where over 30,000 visitors gather together to see the biggest and longest running contemporary design event in UK. Celebrating its 20th edition, art lovers come from all over to check out award-winning layouts, talk to other leading international designers and get to be a part of live debates and seminars, which is free for visitors to attend.

100 Design Booth

With exhibition space that is dedicated to past and future design collaborations, many of the events create thought-provoking installations for visitors. This show is divided into six sections; International Pavilions, Emerging Brands, Interiors, Office, Kitchen & Bathrooms and Eco Design & Build.

Being guided by a theme each year, this year is all about serendipity, the program will take an inside look at the element of change in the design process. Including talks about inspiration, happy accidents, how to create a certain product without knowing how the end product will look like and so on. Mingle with the finest art creators around and let your designs be seen by the best in the world.

100% Design London is the largest UK’s trade event

100% Design is the UK’s largest design trade event, attracting architects, specifiers and designers from across the globe. On September we will have a new chance to enjoy about this amazing event, so take note and don't miss all the novelties for this year's edition.

What are the novelties of the next edition?

The first novelty is that the UK's largest design trade show, will move to its new home Olympia London this September, to celebrate its 21st edition. Staged across the two levels in the Grand and West Halls, the leading features at 100% Design 2015 explore the central theme, Design in Colour, with creative development in association with Studio Design UK.

Design in colour - This year we explore 'design in colour' with WGSN.

Half-Three Café - The concept for this year’s feature café, Half-Three Café is a contemporary take on an English tradition – a multi-sensory experience of taste, aroma and colour, celebrating a broad selection of tea.

100 Design London 2015

Other areas

  • Mattergarden - Is a space conceived as an interactive environment to inspire conversation and engagement amongst visitors.
  • Interiors’ Feature - The overall show theme, Design in Colour resonates strongly in the Interiors section of 100% Design 2015. The feature creates a series of spaces that visitors can enter from different locations and discover a different experience each time.
  • Show Entrance - Studio Design UK has again partnered with leading contemporary crystal manufacturer Lasvit (right, Crystal Rock by Arik Levy) and UK materials company Camira Fabrics to create a suspended entrance feature that is set to inspire show visitors.
  • Central Bar - A colour-inspired pavilion in the central bar presents a dynamic structure which offers an aesthetically pleasing interpretation of the show’s theme, Design in Colour.
  • Auditorium - This year’s auditorium is designed by textile artist and designer, Anne Kyyrö Quinn – a creation of textured wall coverings and artwork, all tailor made within the designer’s London studio.
  • Restaurant - Working with specialist catering company Levy Restaurants, the menu, environment and service have been brought together to create an exceptional offer for visitors and exhibitors to meet, eat and enjoy.

100 Design 2015 Exhibition Area

3 reasons to visit 100% Design

  1. 100% design as part of London Design Festival, is UK's largest design trade show, with over 400 UK and international designers and companies exhibiting.
  2. The festival includes popular talks programme, Talks with 100% Design, will also return with headline speakers including Ilse Crawford.
  3. 100% Design is always known for its leading position in commissioning thought- provoking editorial content: to question, inform and invigorate the A&D community. And since its inceptions, it has become the benchmark event for promoting design excellence and creativity, both within and outside the UK.

You Design Stand In London

What are the exhibition sections?

Five industry sections will return to the show, of which Kitchens & Bathrooms, Workplace and Design & Build will present innovative ideas and the latest technology for those specialist sectors. You will also find the Interiors and Emerging brands sectors.

Exhibit At 100 Design London

Some participation results from the last edition

100% Design continues to attract record numbers of visitors year-on-year. Its 2014 edition attracted:

  • Over 28,300 attendees
  • A 36% increase in total footfall since Media 10 acquired the show in 2011
  • Last year, the total number of exhibitors also rose to 450

100 Design Workplace Section